Ofcom’s research document

Ofcom’s research document

Data use over fixed connections increased by 44% in the year to June 2017, and over mobile connections by 46%. But despite the take-up of superfast broadband and 3G and 4G mobile services, average monthly household spending on phone and broadband services has fallen in the last decade.

While more choice and product personalisation can benefit consumers, they can also be confusing. Complexity may lead consumers to disengage from the market, and they can end up paying higher prices by sticking with their current provider. Most people choose bundled services for convenience and value. But the quantity of promotional discounts, call packages, broadband speeds and contract lengths available make it more difficult for consumers to compare bundles.

In November 2017, 58% of residential fixed broadband connections were superfast products (speeds over 30 Mbps), up from 49% a year previously, while the increasing availability of ultrafast products, which Ofcom defines as those offering 300Mbit/s or higher, helped drive an increase in the proportion of lines with an advertised speed of 100Mbit/s or higher from 1% in 2013 to 14% in 2017.

Published on: May 24, 2018

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